As an artist, you know how tough it is to get your work out there. You want to build a fan base, get recognized for your work, and make sure people see the art that inspires you every day. Artists are no different from any other professional in this sense: the competition is fierce and the opportunities keep getting smaller. Social media has been a savior for artists of all types and niches, giving them a voice and a way to connect with their audience on a personal level.
With so many different social media platforms out there, it can be overwhelming knowing where to begin as an artist—especially if you’re still establishing your personal brand or business further down the line. In this article, NYC visual artist Corey Ribotsky will outline some of the most useful social media networks for artists before moving onto specifics on each platform in turn.
Facebook is one of the most popular social media platforms. While Facebook is often thought of as a place only for connecting with personal friends, it is also a fantastic place to post and share your artwork. There are numerous different groups, pages, and communities full of creative people, many of whom are happy to see your work and offer feedback. There is also a vast network of artists, art organizations, and businesses you can network with.
With over 2 billion monthly active users, it is arguably the most popular social media site on the internet, and is a must-have for artists. You can create a profile and page for your artwork as well as connect with people to build your fan base and share your work. The best thing about Facebook is that it is a two-way street. You can interact with people and post about your work, but people can also interact with you in return, explains Corey Ribotsky.
Instagram is a visual-first social media network, meaning that it is an ideal place to post your artwork and connect with an audience interested in visual art. There are a wide range of tags and hashtags you can use to get your art in front of an interested audience and access a huge network of other artists, art organizations, and businesses. With over a billion monthly active users, Instagram is another great choice for artists looking to expand their presence across social media and build a larger audience. While there are a number of other networks that are helpful and important to artists, Instagram is one of the most important. It can be used to share your artwork and connect with people who love art as much as you do—and it’s a great way to build your fan base and get your work in front of a large audience.
Twitter is a network that allows users to share short, frequent posts—many of which are links to other content or articles, including articles about art. It is a great place for artists to find and share information about the art world, such as events and exhibitions, as well as connect with other artists and art organizations. With around 328 million monthly active users and an optimal length of 100 characters per post, it is a simple but effective way to get your work seen and shared. Twitter is another important social media network for artists. Many people will connect with you and share your work, and you can do the same. It’s a simple and easy way to get your art and name out there to a large audience, adds abstract painter Corey Ribotsky.
TikTok is a newer social media network that is quickly growing in popularity. It is an ideal platform for artists sharing short, creative videos, and it is also a great place to connect with other visual artists and share your work. With over 690 million monthly active users, it is a great opportunity for artists to connect with their audience and get their work in front of more people. As an artist you may find yourself tiptoeing around these platforms. Be bold and create the content that moves you. TikTok is a great example of a platform that welcomes a diverse range of creative expression.
Pinterest is another visual-first social network where artists can connect with their audience and share their work using visual content. You can create a profile and connect with other visual artists and art organizations, and use the platform to get your work in front of a large audience. With around 330 million monthly active users, it is a great opportunity for artists to connect with their audience and get their work in front of more people.
These are the top social media platforms for artists. Artists can use these platforms to share their work and connect with their audience, build a larger fan base, and get their name out there. These networks are a great way for artists to get their work out there and make their voices heard.